Driving Better ROI for B2B & B2C Businesses
AD CAMPAIGNS FROM FYBB
At FYBB, we specialize in creating and managing Google Ads campaigns that deliver measurable results. Whether you’re a B2B company looking for qualified leads or a B2C business aiming to boost sales, our tailored strategies ensure you get the most out of your advertising budget. Here’s how we can help:
Google Search Ads
Search Ads are the backbone of any successful Google Ads strategy. We craft campaigns that focus on precise keyword targeting, compelling ad copy, and high-converting landing pages. Our expertise lies in optimizing and scaling paid search campaigns to maximize your reach across the full spectrum of industry-specific keywords.
Why Choose FYBB?
- Data-driven keyword research and targeting.
- A/B testing for ad copy and landing pages.
- Clear KPIs to track conversions and ROI.
Performance Max
Why Choose FYBB?
- Seamless integration of all Google Ads placements.
- AI-powered optimization for better performance.
- Tailored strategies for lead gen and eCommerce goals.
Google Display Ads
Why Choose FYBB?
- Custom-designed creatives that capture attention.
- Advanced targeting for high-funnel and retargeting campaigns.
- Measurable results through detailed performance tracking.
YouTube Ads
Why Choose FYBB?
- Strategic ad placements for maximum visibility. content.
- Engaging video content tailored to your audience.
- Detailed analytics to measure engagement and ROI.
Google Shopping
Why Choose FYBB?
- Data-driven keyword research and targeting.
- A/B testing for ad copy and landing pages.
- Clear KPIs to track conversions and ROI.
Ready to Transform Your Google Ads Performance?
CONTACT
Let FYBB help you unlock the full potential of Google Ads. Whether you’re looking to generate leads, boost sales, or build brand awareness, we’ve got the expertise to make it happen.
FAQ
Which Google Ads campaigns should my business focus on?
The ideal Google Ads campaign depends on your business type and goals. For service-based businesses, we recommend Search Ads with location extensions and Local Service Ads to target local customers. For eCommerce businesses, Google Shopping and Performance Max campaigns are highly effective. At FYBB, we tailor campaigns to your needs, often combining Search Ads and Performance Max for optimal results.
Why don’t I see my ads when I search for my best keywords?
There are several reasons your ads may not appear, including:
- Location targeting:Your ads may only show in specific geographic areas.
- Budget limitations:A low daily budget can limit ad visibility.
- Ad scheduling:Ads may only run during specific times of the day.
- Browsing history:Personalized search results can affect ad visibility.
To check your ads without impacting metrics, use the Google Ads Preview Tool.
Is Paid Search the same as Pay-Per-Click (PPC)?
While related, they’re not the same. Paid Search refers to ads displayed on Google’s search results page, typically above organic results. Pay-Per-Click (PPC) is a bidding model where advertisers pay only when someone clicks their ad. Though often used interchangeably, PPC is a broader term that includes Paid Search as well as other ad platforms.
Is Google Ads effective for B2B lead generation?
Absolutely! Google Ads can be a powerful tool for B2B lead generation. However, B2B industries often have lower search volumes for revenue-driving keywords, so success requires:
- Creative keyword and targeting strategies.
- Highly optimized landing pages to convert competitive, high-value clicks.
At FYBB, we specialize in crafting B2B campaigns that deliver qualified leads.
Is Google Ads better than Facebook Ads?
Neither platform is inherently better—they serve different purposes. Google Ads is ideal for capturing high-intent traffic, as users are actively searching for products or services. Facebook Ads are better for building brand awareness and targeting users based on interests and demographics. The best approach often involves using both platforms to cover the entire customer journey.
What metrics are important for Google Ads campaigns?
The key metrics depend on your campaign goals:
- Lead Generation:Focus on Conversions, Cost Per Conversion, and Conversion Rate.
- eCommerce:Track Conversion Value, Conversion Value / Cost, and Cost Per Conversion.
- Engagement:Monitor Click-Through Rate (CTR) and Cost Per Click (CPC).
At FYBB, we help you identify and track the metrics that matter most to your business.
Will Google Ads help me show up more on Google Maps?
Yes! Certain Google Ads campaigns can boost your visibility on Google Maps. For example:
- Performance Maxand Search Ads with location assets can place your ads directly on Google Maps.
- Local Service Adsare ideal for service-based businesses targeting local customers.
We can help you leverage these tools to increase your local presence.
How long does it take to see results from Google Ads?
Results can vary depending on your industry, competition, and campaign setup. Typically, you’ll start seeing initial data within a few days, but it can take 4-6 weeks to optimize campaigns and achieve consistent results. At FYBB, we focus on continuous improvement to ensure long-term success.
What’s the difference between Google Ads and Google SEO?
Google Ads is a paid advertising platform where you bid for ad placements on Google’s search results page. Google SEO (Search Engine Optimization) focuses on improving your website’s organic (non-paid) rankings through technical optimizations, content creation, and backlink building. Both are essential for a comprehensive digital marketing strategy.
How do I know if my Google Ads budget is sufficient?
Your budget should align with your goals, industry, and competition. If your budget is too low, your ads may not get enough impressions or clicks. At FYBB, we analyze your target audience, keyword costs, and campaign goals to recommend an optimal budget that maximizes ROI.
Can I run Google Ads without a website?
While having a website is ideal, you can still run Google Ads using Google My Business or landing pages. For example, Local Service Ads don’t require a website, and Performance Max campaigns can use Google-hosted landing pages. However, a well-optimized website significantly improves your chances of success.
What’s the role of ad extensions in Google Ads?
Ad extensions enhance your ads by providing additional information and links. Common extensions include:
- Sitelink Extensions:Direct users to specific pages on your website.
- Call Extensions:Add a phone number for easy contact.
- Location Extensions:Show your business address and map.
- Structured Snippets:Highlight specific features or services.
Extensions improve ad visibility, CTR, and overall performance.
Performance-Driven Marketers Who Care About Your Success!
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